Fragrance sets mood. It touches our emotions, stirs our heart and captures a memory. Personal fragrance defines who we are, what we want to become, what we dream of becoming. Scent lingers in a room long after we have left.
And then there is the business side of fragrance. And what a booming business it has become. According to Euromonitor International s latest data, fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market. With an increase of 7% to reach a staggering $30.7 billion, it is the third largest sector after sun and baby care. (For more information, see chapter 58, Fragrance Gains in 2006 .)
